Description
The tape à l’oeil venture was initiated by Thierry Delemazure in 1994 under the trade name “0-13 comme des grands”.
But the actual Tape à l’oeil concept took off in 1996.
A Brand with a simple positioning:
• Give customers a personalized and sparkling welcome
• Create and design colourful, quality and style-conveying clothing inspired by adults’ fashion for children aged 0 to 14 years.
• Commit to keeping a cute and spectacular price range that is still today a source of pride.
• Offer a wide range of choice and frequently renewed collections.
Time has seen our expansion gather pace and the number of stores multiplied by ten in ten years.