Tape à l'oeil

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Description

The tape à l’oeil venture was initiated by Thierry Delemazure in 1994 under the trade name “0-13 comme des grands”. But the actual Tape à l’oeil concept took off in 1996. A Brand with a simple positioning: • Give customers a personalized and sparkling welcome • Create and design colourful, quality and style-conveying clothing inspired by adults’ fashion for children aged 0 to 14 years. • Commit to keeping a cute and spectacular price range that is still today a source of pride. • Offer a wide range of choice and frequently renewed collections. Time has seen our expansion gather pace and the number of stores multiplied by ten in ten years.







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