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"Sex up your Life" Want to feel sexy and spice up your sex life? Beate Uhse has all you need for your adult entertainment. Sex toys, lingerie, clothing and pornography, all you can imagine. It is the most successful company in the German sex industry, and the country's leading pornography retailer. It was founded by former German war-time pilot and sex pioneer Beate Uhse-Rotermund in 1946 and started out as a distibutor of pamphlets on family planning called Schrift X. In 1962 the company opened the world's first sex shop in Flensburg , West Germany. When pornography was finally made legal in West Germany in 1976, Beate Uhse was well-prepared with a widely known and respected brand name and an established mail order business. By 1992 it owned 30 sex shops and 25 cinemas, had a turnover of 100 million Deutschmarks, and 10 million customers visited its premises. It currently has over 1,500 employees, is active in 60 countries.