Description
Today, Hour Choice is an independent new branch of watch store having a network of more than 100 stores. Hour Choice retails fashionable, classic and lifestyle watches and fashionable jewellery across a wide range of price points and along with a variety of international brands. It is truly positioned as a destination watch store addressing the discerning needs of the fashion conscious customer. There are two Hour Choice shops in The Dubai Mall.
Swatch is a brand name for a line of wrist watches from the Swatch Group, a Swiss conglomerate with vertical control of the production of Swiss watches and related products. In 1982, Swatch was conceived and it was introduced on the market in Switzerland in March 1983. Swatch philosophy of fun and positive provocation is reflected through its innovative, high quality and colorful watches. Swatch is available in the Hour Choice stores.