Skechers

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Description

Skechers is an American shoe company headquartered in Manhattan Beach, California, founded by CEO Robert Greenberg. Greenberg started Skechers in 1992 with his son as a distributor for Doc Martens; they launched their own shoe line in 1995. Skechers' early products were utility-style boots and skate shoes; the company has since diversified to include thousands of athletic, casual and dress styles for men, women and children. Skechers makes an effort to maintain a trendy and stylish brand image by using celebrity-driven advertising, and has promoted its product with singers Brandy, Britney Spears, Christina Aguilera, The Black Eyed Peas, Ashlee Simpson, Carrie Underwood and David Cook; actors Robert Downey Jr., Rob Lowe and Matt Dillon; athletes Joe Montana, Karl Malone, Rick Fox and Wayne Gretzky; and TV personalities Kim Kardashian, Kris Jenner and Brooke Burke. Skechers' brands include Skechers Sport, Skechers USA, Active, Cali, Shape-ups, Tone-ups, Skechers Resistance, Skechers Work and Skechers Kids. Branded separately, the company's fashion and street lines include Unltd. by Marc Ecko, Zoo York and Mark Nason.







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