Joan & David

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Description

Joan & David is responsible for making flat shoes for women fashionable. The company developed because Joan Helpern wanted a comfortable, stylish shoe that would not become dated through its design. When Joan married David Helpern in the 1960s, she was a student in child psychology working on her Ph.D. at Harvard University. In her multiple roles of wife, mother, teacher, and student, Joan wanted a shoe that was not a gym shoe, loafer, or stiletto, the only readily available styles for women at the time. She needed a shoe that would look stylish yet allow her to get about the city in comfort. The solution was to design the shoe herself, an oxford style still available in a modified form today. While editing academic manuscripts, Joan created footwear designs for department stores and private labels, including Harvard Square and Foreign Affairs. She began designing under the name of Joan & David in 1977. Joan served as president and designer, while David was chairman of the company. Joan & David designs are found throughout the world. The shoes are manufactured in Italy, because it was there that Joan found craftspeople willing to produce limited editions of her designs, numbering from 12 to 120, to her specifications. Joan & David, Inc. produces shoes specifically for women under the name Joan & David, Joan & David Too, and Joan & David Couture. Men's footwear is designed under the names David & Joan and David & Joan Couture. Through the years, the product line has expanded to include purses, belts, scarves, socks, sunglasses, and other accessories as well as women's ready-to-wear.







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