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Lo Hong Ka was the brainchild of Mr. Lee Seng Siew, whose keen business sense told him that the birdís nest market in Hong Kong presented a huge opportunity. But ever the entrepreneur, Mr. Lee did not merely compete as just another trader. Indeed, he came up with the brilliant idea of the íbirdís nest concentrateí - a product that was unheard of until then. Mr. Leeís rationale was that by coming up with a ready-to-eat birdís nest product, he could win over Hong Kongís customers by offering convenience, efficacy and affordability! Thus, Lo Hong Ka was born in 1998 and became an instant hit with the demanding Hong Kong market. Lo Hong Kaís founding concept was to open a chain of specialty stores that would offer not only its signature íbirdís nest concentrateí but also an increasing range of natural health and beauty foods for the masses! Soon after opening in Hong Kong, Lo Hong Ka opened its doors to Malaysian customers. Taiwan and Singapore followed closely and the rest is history.