Swatch

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Description

Swatch, it’s a slim plastic watch with only 51 components that combined top quality with a highly affordable price. It first went on sale in 1983. Now, nearly 200 million units later, it is the most successful wristwatch of all time and The Swatch Group, the parent company, is the largest and most dynamic watch company in the world. For many years now, new developments have been taking their place alongside the standard Swatch watch in plastic - from the Swatch Chrono to the Irony (the Metal Swatch), from the light-powered Swatch Solar to the world's most melodious alarm clock, the Swatch MusiCall. From the Swatch Automatic to the world's first pager in a wristwatch, Swatch the Beep, Swatch Access, a watch with a built-in access control function that can currently be used as a ski pass at most of the world's ski resorts and Swatch Beat featuring the revolutionary internet time . Swatch is also the Official Timekeeper and partner of the Olympic Games in Atlanta, Sydney, Athens and Beijing.







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