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The Oriental Pearl Tower is a TV tower. The Oriental Pearl Tower is located at the tip of Lujiazui in the Pudong district, by the side of Huangpu River, opposite of The Bund. It was designed by Jiang Huan Cheng of the Shanghai Modern Architectural Design Co. Ltd. Construction began in 1990 and the tower was completed in 1994. At 468 m high, it was the tallest structure in China from 1994Ė2007, when it was surpassed by the Shanghai World Financial Center. The Oriental Pearl Tower belongs to the World Federation of Great Towers. On 7 July 2007, Oriental Pearl Tower was host to the Chinese Live Earth concert. The Pearl Tower attracts over three million visitors each year.