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Crumpler was founded in Melbourne in 1995. In the early stage Crumpler designed bags for bike messengers. As the bags seen around the city were durable and colourful, there was soon commercial demand and the range grew to include more options in colours and sizes. The company then started producing colourful laptop computer and camera bags. The colourful bags were both unique and highly influential in times when the dull black technical style bags prevailed.